What Is On-Page SEO?

A business improving its SEO may not know what a meta description or Google EEAT means.
But do not fear.

We thought we would write a beginner’s guide explaining all you need to know about beginner’s guide out on-page SEO. Plus, we shall explain why it’s important and some things you should consider, like sipping on your espresso and writing the latest blog post on your MacBook Pro.

On-page SEO is crucial, as it tells Googlebot, which relays to Google’s algorithm what the page is about.

Therefore, the following need to be optimized in a white hat way:

• The page title
• The meta description
• The alt text
• The content marketing needs to have a high Google EEAT score
• Internal links
• H1 through to H6 tags
• And much more.

Why exactly is on-page SEO important?

Googlebot crawls and indexes millions of pages every single day. These pages can range from businesses selling blenders to some companies selling luxury electric cars. Therefore, each page could easily have in excess sometimes of a thousand words of text.

How on earth, therefore, does Googlebot work where this page should be placed in the SERP’s?

The simple answer is to determine how strong the page’s Google EEAT score is.

Then, how good is the page-on-page SEO? For example, are there alt text, anchor text, and internal links, and how many incoming links from pages with high DA scores are there?

Then Google uses the two on-page and off-page ranking factors, such as backlinks and, say, page speed and many other ranking factors, to work out well; where should that page rank in Google’s index?

 

You must aim to improve your CTR.

You must also work hard to improve your business’s CTR.

For those that do not know, CTR stands for click-through rate. So, not only must the page have a high Google EEAT score, but you must also work on improving your company’s CTR. One of the ways of doing that is through spending a lot of time making sure you write meta titles and descriptions.

Write the meta descriptions in a way that’s likely to attract more clicks. For example, if you offer free next-day delivery across most of Bristol, include this in the meta description, as it could improve the CTR.

Work on improving dwell times and reducing bounce rates

Work hard also on reducing bounce rates. You can monitor your business’s bounce rate in your company’s Google Analytics account.

Remember that setting up a Google Analytics and a Google Search Console account is free. Therefore, set these up so they can give you information, such as how long the average visitor spends on your company’s homepage. If the bounce rate is high, you may wish to improve the design, improve the U.X and work on making your company website even faster.

Improve the U.X

Work hard on improving the U.X for your website. You could hire the best SEO agency in the world, but if the website is dated and difficult to use, you will have a high bounce rate. Therefore, the top SEO agencies globally now recognise that good search engine optimisation is about improving the website’s SEO ranking factors, such as building backlinks and having a good web design.

Work on improving the U.X.; therefore, use split testing to make gradual improvements and work to see if this reduces the bounce rate.
Google EEAT

Your business must publish blog posts, main pages, and evergreen content marketing with a high Google EEAT score. So what does this mean? In every piece of writing and content marketing, you must show that you’re an expert in what you write about, whether that’s a surfboard or a scented candle.

Google EEAT stands for experience, expertise, authoritativeness and trustworthiness, so the content marketing that your business produces must offer top-quality advice. For example, suppose you describe how to change the oil on a particular Mercedes model. In that case, you should work with a mechanic to write the article, as Google wants to see that you have worked with an expert to write an article which is well-written and offers the reader and shopper quality advice.

Come to one of the best agencies.

We have SEO consultants here at this agency who know everything there is to know about white-hat SEO. How can we say that?

Well, because some of our team have over 10 years experience. Therefore, if you run a business in the glorious city of Bristol, talk to one of our sales team today.