If only we could have a dollar for each website presented to us without duplicated content marketing on the website, we would be quid in!

Duplicated content marketing, in short, is like trying to drive a car with the handbrake still on!

Duplication causes problems and hampers your organic search engine optimisation moving forward. It can even result in some companies being slapped with a Google penalty.

For example, Google Panda businesses that engage in spam, such as copied content marketing, are baked into Google’s algorithm and can receive a penalty.

And just like that, your website could vanish from Google’s index!
Just like the handbrake needs to be released to go anywhere, you must eradicate duplicate content marketing for this business’s organic SEO to improve.

What is Duplicate Content?

 

Duplicated content is text, such as blog posts, articles, or main pages, with the exact text duplicated across two different URLs.
Duplication can be internal or external.

Whether the content marketing has been copied from another website internally or externally, it can damage the business’s search engine optimisation. Too much of it can actually result in a Google penalty, as we mentioned earlier. (However, we cannot stress this point enough:

You don’t, and we repeat, don’t want to incur a big fat Google penalty!)

If not duplication, what does Google want?

Google does not want duplicate content marketing. Google wants to provide a quality answer, so businesses of all sizes need to offer a high-quality and helpful answer to a question.

Google has gone to incredible lengths to stress the point that they want content marketing to be high-quality. Here are some of the points they have made to establish this point:

– Google E-EAT: the written work must be of high quality
– Google Webmaster Guidelines: your written work should adhere to this
– White hat, you should follow these rules.
– Google’s countless updates which reward high-quality content marketing, such as Google Helpful Content Update

New website

At the start of this article, you might note that we said if we had a dollar for every website presented to us without plagiarised copied content, our agency would be massively quids-in!

Well, that’s because many web designers take the lazy approach of using plagiarised or “content thin” content marketing—both of which Google hates!

It’s like entering a race, and you have a hiking rucksack filled with sand on your back.
As most know, duplicating text internally or externally gets the website off to a terrible start regarding its SEO.

Therefore, content marketing must be unique to improve your SEO.

So, before you hand over your hard-earned money to your web designers, make sure they don’t litter your website with duplicated garbage text!

 

Internally duplicated content marketing

Internal duplication is when you copy the text from one page and place it on another internally on a different page but on the same website (the same domain name). This doesn’t need to be the complete page; sometimes, it has just been extracted from text duplicated across the site.

This can trigger duplicate content problems and lower the page quality.

For example, we might write a paragraph that basically sums up the company. Yet if this is then duplicated across the entire website—well, you guessed it, that handbrake is back on!

Externally duplicated content marketing involves copying content from another website, which damages your organic SEO. To improve your business, the text must be unique, original, and thorough.

 

Placeholder text

Many businesses, especially when web designers have just designed them, will have placeholder text all over them. Ideally, you don’t want this to be indexed by Googlebot because this text is often written in Latin and is frequently used as placeholder text.

Again, this means that Googlebot will initially crawl and index the page and think it is spam.

Placeholder text is simply text that allows the web designer to get a sense of what the page looks like before it is fully designed. The text has no purpose but to populate the page and take up space.

Often, this provides a rough word count handed over to the client to ask them to write the original text.

A problem arises when the Google bot then indexes this placeholder text. The page next is deemed low quality and has duplicated text because it’s unfinished.

Therefore, placeholder text, again, causes a lot of duplication issues.

Google Penalties

It is worth mentioning again regarding Google Penalties because if the website has duplicated text, it is open to incurring algorithmic or manual Google Penalties.

In a worst-case scenario, a website with a Google penalty should be removed entirely from the search results (de-indexed by Google). 

Therefore, this doesn’t hamper your search engine optimisation efforts; it means the business will entirely be removed from the search results if you incur a Google penalty.

As any good SEO company will know, any Google penalty can take a long time to recover. Talk to some U.K. agencies, and they will tell you that businesses that specific Google penalties have hit can sometimes take years to recover once they rank on Google.

Plagiarism detection

You can use tools such as Copyscape or Siteliner to help spot plagiarism issues.

Won’t rewriting the text takes a considerable amount of time?

Yes, replacing duplicated text with high-quality, real-written text will take considerable time and effort.
However, without doing so, going through the effort of rewriting duplicated text, if this problem is not fixed, your organic search engine optimisation will never be improved.

How can we help you climb to the top of Google?

Climbing to the top of all Google search results is hard work; there are no two ways to do it.
Yet, talk to the company directors who have reached the top of Google and managed to gain that number one spot; it can be a game changer for some businesses.

This is why the first-page results of all Google search results are so competitive in West England.

In the fantastic city of Bath and other vibrant and amazing places like Bristol, it’s extremely hard for most businesses to get onto the first page of Google, and that’s for good reason. Being ranked at the top of Google is a massive competitive advantage for any business.

Often, it boils down to this: the business is ranked at the top of Google SERPs, and this can usually make the difference between the business thriving and struggling to survive. On the other hand, companies on page 2 of Google could be struggling to survive.

This might sound quite dramatic, but search engine optimisation can sometimes be the sole way that some businesses secure new business. 

This is why this agency is in such high demand in England. We have proven experience placing companies at the top of Google’s results.
Partnering with the right agency is therefore crucial. Because we have over a decade of experience, we are the SEO company in high demand across the South-West of England.

Whether technical SEO needs improvement or the on-page and off-page, we are here to assist you with affordable monthly packages. Prices start at a thousand pounds per calendar month.

 

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