Perhaps you just had a brand new website designed? You will now be eager to embark on your SEO journey and start optimising the site to reach the first page of Google.co.uk. Yet, it’s essential to note that nearly all businesses want higher rankings —that’s to rank higher on Google. However, do believe us […]
Table of contents: Build your new website Advice on page structure How to write and create search engine-optimised content marketing (Google EEAT) How to implement on-page SEO How to obtain high-quality and relevant backlinks How to set up a Google Business profile Why it’s essential to set up a Google Search Console and Google Analytics […]
Google E-E-AT: & How to Develop People First Content Marketing Table of contents: Why Google EEAT is now such an essential part of search engine optimising Why copywriters especially should know about it We answer some frequently asked questions about EEAT Why E-E-A-T Matters Why Google EEAT is such an essential part of SEO: Search […]
What’s inside this article: What are the main differences between internal and external backlinks? How does Google Algorithms use external links to assess SEO Strength? Why is it widely considered so important to lower a company’s bounce rate? What does U.X mean. What is user experience and why does it matter? What does anchor […]
How to conduct an organic SEO competitor analysis Introduction It’s essential and crucial to carry out an SEO competitor analysis because you need to know how strong the competitor’s search engine optimisation is so that you can come up with your own marketing strategy. For example, if your business only wants to build one backlink […]
When I talk to many SEO agencies, they will say that on-page SEO is essential and more straightforward than improving off-page signals, such as building backlinks. So why is it easier? With backlinks, you need another business, a company with a website with high DA, to want to link to you. Now, other firms […]
What Is On-Page SEO? A business improving its SEO may not know what a meta description or Google EEAT means. But do not fear. We thought we would write a beginner’s guide explaining all you need to know about beginner’s guide out on-page SEO. Plus, we shall explain why it’s important and some […]
Backlinks are often described as “the currency of the Internet.” What unites practically every website on the first page of Google is that they all have a lot of backlinks. Customers will often not see the backlinks other than the “anchor text” that is clicked on, so links are pretty much invisible, so […]
If only we could have a dollar for each website presented to us without duplicated content marketing on the website, we would be quid in! Duplicated content marketing, in short, is like trying to drive a car with the handbrake still on! Duplication causes problems and hampers your organic search engine optimisation moving forward. It […]
The name of the game when it comes to improving a business’s SEO is to overtake your direct competitors. To do this, you will need to know which keywords you’re optimising the website for, then set about working on improving both on-page and off-page search engine optimisation. However, this is not that straightforward, as your […]